Reaching People Online, One Meme at a Time

In 2018, a study by the UN revealed that mobile dating apps increasingly open up opportunities for spontaneous casual sex and that users of the apps were getting younger in the Philippines.1 The same year, 54.3% of the total registered births in the Philippines were children born out of wedlock .2 Young adults in the country have increasingly reported a high difficulty of finding a quality and authentic person in existing apps that matches their non-negotiable values in a relationship.
The same year, the digital strategies team at Cru Philippines was thinking of doing something on social media. As they worked on their strategy and tried to understand their audience, they realised that many young people were dating through Facebook, and hook-up dating was popular. They sought to tackle the issue.
Keyboard missionaries are trained to start having easy conversations with users as they look for an opportunity to present the gospel.

• Boiling waters
• Podcast and dating app
  They have a combined reach of 40+ million a month through podcasts, live streams, memes, blogs, and email subscriptions. 67,721 people have been exposed to the gospel, and 1,938 are currently in online discipleship.

For more information go to Reaching People Online, One Meme at a Time
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